{"id":18,"date":"2020-07-12T05:02:41","date_gmt":"2020-07-12T05:02:41","guid":{"rendered":"https:\/\/uxsniff.com\/blog\/?p=18"},"modified":"2022-05-24T05:38:30","modified_gmt":"2022-05-24T05:38:30","slug":"how-ux-sniff-got-started","status":"publish","type":"post","link":"https:\/\/uxsniff.com\/blog\/how-ux-sniff-got-started\/","title":{"rendered":"How UX Sniff got started?"},"content":{"rendered":"\n

Initially, UX Sniff is simply a piece of tracking code that track all the user mouse activities on the website. All the click data will be collected and consolidated into Google Sheet.<\/p>\n\n\n\n

After that, a crazy amount of formulas need to be done in Google sheet in order to have some meaningful output.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The UX consultation service continues for around 2 years in this fashion. I’ve then realized that I can never scale my consultation service with all these manual processes. So, I’ve decided to automate these reports.<\/p>\n\n\n\n

What are the tradeoffs of transforming to a platform?<\/h2>\n\n\n\n

Is there any tradeoffs for transforming a manual UX consultation service to an automated platform? Yes there are. <\/p>\n\n\n\n

First of all, all my client will no longer receive UX reports that focus on their business\/website. Secondly, The value proposition of UX Sniff has changed. UX Sniff will become a SaaS instead of a dedicated consultation service. <\/p>\n\n\n\n

However, UX Sniff will be a scalable platform, way affordable, subscription based UX analytics service. <\/p>\n\n\n\n

The core value<\/h2>\n\n\n\n

I keep reminding myself that I must keep the core value of my initial UX consultation available in the platform whenever it’s possible.<\/p>\n\n\n\n

The core value is a very simple concept that I’ve learned from the business owners during my private UX consultation. <\/p>\n\n\n\n

What the business owners want is a Helper<\/em> rather than a tool. You can purchase the best tools in the world but you still need the right person to use it, look at it and tell you what to do next.<\/p>\n\n\n\n

For instance, they don’t really care how cool is your graph and how informative is your report. For the business owners, what they want is some actionable matrix.<\/p>\n\n\n\n

Pei Yong, you know what… What I actually value is your findings and recommendations after you have done analyze the reports. I don’t really read them, you do and you tell me what to do.<\/p>singaporebrides.com<\/cite><\/blockquote><\/figure>\n\n\n\n

So, the goal is to make the platform a virtual assistant. To be able to tell what and when things gone wrong.<\/p>\n\n\n\n

UX Sniff’s goal statement in short:<\/p>\n\n\n\n

UX Sniff will be the virtual UX consultant for websites, automatically detects and reports unusual user activities and behavior. <\/p><\/blockquote><\/figure>\n\n\n\n

The goal is simple but not easy to achieve, and I am heading there.<\/p>\n","protected":false},"excerpt":{"rendered":"

UX Sniff was started in the middle of 2017 as a private UX consultation service in Singapore. Just a UX guy pitching for his UX research, delivering monthly UX reports. That’s how it got started.<\/p>\n","protected":false},"author":1,"featured_media":24,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5,4,3],"class_list":["post-18","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-user-experience","tag-ux","tag-uxsniff"],"yoast_head":"\nHow UX Sniff got started? - UXsniff<\/title>\n<meta name=\"description\" content=\"UX Sniff was started in the middle of 2017 as a private UX consultation service in Singapore. Just a UX guy pitching for his UX research, delivering monthly UX reports. 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