{"id":51,"date":"2020-10-21T07:54:29","date_gmt":"2020-10-21T07:54:29","guid":{"rendered":"https:\/\/uxsniff.com\/blog\/?p=51"},"modified":"2021-08-31T06:35:50","modified_gmt":"2021-08-31T06:35:50","slug":"users-are-strange","status":"publish","type":"post","link":"https:\/\/uxsniff.com\/blog\/users-are-strange\/","title":{"rendered":"Users are strange"},"content":{"rendered":"\n

User behaviour is interesting and funny<\/h3>\n\n\n\n

Users are puzzling, surprising, and oftentimes, plain funny. Dive deep enough into their behaviour, and you\u2019ll rethink<\/strong> everything you know about user experience.<\/p>\n\n\n\n

Did you know?<\/h3>\n\n\n\n

A good chunk of online users still can\u2019t differentiate between what is clickable and what is not. They\u2019ll just click on anything that seems interesting to them, such as a bold text with a keyword.<\/p>\n\n\n\n

Case study<\/h3>\n\n\n\n

A local portal for businesses, designed a directory page dedicated to advertisers. However the users weren\u2019t interacting with any of them. That upsets the advertisers.. Ending-the-relationship-for-good upset.<\/p>\n\n\n\n

We took a look into the website UX, they have very cool web design, good copywriting, everything looks good.<\/p>\n\n\n\n

We found some user activities that raised a question. Why would most of the users clicking on paragraphs?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Well, it ends up the users are clicking on the bold keyword \u201cDine in\u201d Instead of the advertiser link below.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Same goes for \u201ctakeaway\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Rethink user behaviour<\/h3>\n\n\n\n

This case study means a lot to us. The first web page went live on August 6, 1991. We thought that online users today should be able to differentiate between what is clickable and what is not. In fact not at all.<\/p>\n\n\n\n

Should you review your actual user behaviour and check whether it matches your initial UX designs and expectations?<\/p>\n","protected":false},"excerpt":{"rendered":"

We track websites\u2019 UX and learn from real-world user behaviour. Users are strange. Actionably strange.<\/p>\n","protected":false},"author":1,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[5,4],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux","tag-user-experience","tag-ux"],"yoast_head":"\nUsers are strange - UXsniff<\/title>\n<meta name=\"description\" content=\"We track websites\u2019 UX and learn from real-world user behaviour. Users are strange. 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