What is a heatmap?
A heatmap is a tool that visually displays how visitors engage with different parts of a website. It uses colors to represent the level of engagement, with warmer colors like red and yellow indicating high engagement and cooler colors like green and blue indicating lower engagement. By using a heatmap, you can quickly see which parts of your website are attracting the most attention and adjust your design or content accordingly.
Heatmaps provide an additional layer of qualitative research by revealing which areas and elements of your website attract the most attention from users. This data can be used to fine-tune the layout and design of your pages, improving their performance and usability. By relying on concrete data rather than guesswork, you can make more informed decisions about how to optimize your website.
Features of the plugins we are comparing
Many users are looking for a WordPress heatmap plugin that not only records user behavior but also provides direct access to heatmaps and session recordings within the plugin itself. Most WordPress heatmap plugins available in the market only allow users to install the tracking snippet on their WordPress site. To access the heatmap and session recording, users have to log in to the vendor’s platform.
As a result of these limitations, many professionals are looking for heatmap plugin options to analyze user behavior. To that end, we’ve compiled a list of top WordPress Heatmap plugins.
Best WordPress Heatmap Plugins
UXsniff
First up is UXsniff, which is our website analytics tool. UXsniff provides a comprehensive suite of features available on both WordPress plugin and the platform, including heatmaps, session recordings, feedback widget, and on-site surveys, making it a powerful option for those seeking to understand user behavior.
Plugin features:
- Setup tracking: Yes, available within plugin
- Heatmaps: Yes, available within plugin
- Scroll map: Yes, available within plugin
- Session recording: Yes, available within plugin
- Feedback: No, available on platform
- Surveys: No, available on platform
- Pricing: Free plan available, Basic plan at $9/month, Growth Plan at $29/month, Business plan at $79/month, Enterprise plan at $299/month.
Download UXsniff Heatmap plugin for WordPress here.
Hotjar
Hotjar is a powerful visual analytics plugin that tops our list of heatmap WordPress plugins. It offers a range of heatmap features including scrolling, clicks, mouse movement, and digital content downloads. In addition to heatmaps, Hotjar also includes visitor recordings, form tracking to monitor user interactions with forms, and surveys for gathering visitor feedback. Its comprehensive set of features makes it an ideal tool for analyzing user behavior and improving website performance.
Plugin features:
- Setup tracking: Yes, available within plugin
- Heatmaps: No, available on platform
- Scroll map: No, available on platform
- Session recording: No, available on platform
- Feedback: No, available on platform
- Surveys: No, available on platform
- Pricing: Free plan available, Plus plan at $31/month, Business plan at $79/month, Scale plan pricing upon request
Basically, the Hotjar WordPress plugin allows you to install the tracking snippet onto your site without accessing the codebase and that’s all. You need to login to Hotjar to access all the features.
Download Hotjar Heatmap plugin for WordPress here.
Crazy Egg
Crazy Egg is a popular tool that helps website owners understand how their audience behaves on their website. It offers various features like click maps, scroll maps, visitor recordings, and other visualizations to analyze user engagement.
Additionally, it provides information about the source-based clicks such as whether they are coming from social media or organic search. You can also use tools to understand the user flow through your site. By using all of Crazy Egg’s features, you can get a complete picture of how users interact with your content.
If you want to try Crazy Egg, you can install its WordPress plugin, which will automatically add the tracking script to all your pages. Crazy Egg is cost-effective and provides ample features for understanding audience behavior.
Plugin features:
- Setup tracking: Yes, available within plugin
- Heatmaps: No, available on platform
- Scroll map: No, available on platform
- Session recording: No, available on platform
- Feedback: No, available on platform
- Surveys: No, available on platform
- Pricing: Basic Plan at $24/month, Standard Plan at $49/month, Plus Plan at $99/month, Enterprise Plan pricing upon request
Crazy Egg WordPress plugin allows you to install the tracking code onto your site. However, you need to login to Crazy Egg to access all the features.
Download Crazy Egg Heatmap plugin for WordPress here.
Mouseflow
Mouseflow is a tool that captures and records all the actions visitors take on your website, such as mouse movements, clicks, and scroll events, as well as taps on mobile devices. This allows you to replay the entire session of a visitor on your site. You can even tag users to track their repeated sessions, and filter the recordings by specific tags.
In addition to session replays, Mouseflow provides heatmaps, which are visual representations of the most clicked areas on your website, as well as cursor movement maps and scroll maps. You can even filter these maps by users’ geographic location. If you use WordPress, Mouseflow can easily be integrated into your dashboard for easy access.
Plugin features:
- Setup tracking: Yes, available within plugin
- Heatmaps: No, available on platform
- Scroll map: No, available on platform
- Session recording: No, available on platform
- Feedback: No, available on platform
- Surveys: No, available on platform
- Pricing: Free Plan available, Starter Plan at $24/month, Growth Plan at $79/month, Business Plan at $159/month
Download Mouseflow Heatmap plugin for WordPress here.
Lucky Orange
Lucky Orange is a great tool to optimize your website for better conversion rates. With this plugin, you can access a range of tools to understand how users interact with your site. These tools include visitor recordings, surveys and polls, form analytics, and heatmaps for clicks, movement, and scrolling.
The visitor recordings feature allows you to see how users navigate your website by recording their actions. Surveys and polls let you gather feedback from your users. Form analytics help you identify where users drop off in your forms. Heatmaps visually show the most-clicked areas, movements, and scrolling on your website.
If you are a WordPress user, Lucky Orange offers a plugin version that can easily be installed to your website.
Plugin features:
- Setup tracking: Yes, available within plugin
- Heatmaps: No, available on platform
- Scroll map: No, available on platform
- Session recording: No, available on platform
- Feedback: No, available on platform
- Surveys: No, available on platform
- Pricing: Free Plan available, Starter Plan at $10/month, Small Business Plan at $20/month
Download Mouseflow Heatmap plugin for WordPress here.
Inspectlet
Inspectlet is a web analytics tool suitable for medium to large websites. It offers heatmaps that show clicking, scrolling, mouse movement, and even eye-tracking data, which is useful for user testing. Apart from heat mapping, Inspectlet also provides session recording, form analytics, and A/B testing tools.
One of the features that we like about Inspectlet is its tagging system. With this system, you can assign names to anonymous visitors on your website. This helps you to distinguish between first-time and repeat visitors and observe how they interact with your web pages.
Plugin features:
- Setup tracking: Yes, available within plugin
- Heatmaps: No, available on platform
- Scroll map: No, available on platform
- Session recording: No, available on platform
- Feedback: No, available on platform
- Surveys: No, available on platform
- Pricing: Free Plan available, Micro Plan at $39/month, Startup Plan at $79/month, Growth Plan at $149/month
Download Inspectlet Heatmap plugin for WordPress here.
Contentsquare
Contentsquare is an analytics suite that offers a comprehensive set of features, making it an ideal tool for enterprise-level businesses. Unlike other analytics tools, Contentsquare doesn’t list pricing plans on its website. You need to request a meeting to get a quote, which suggests that it offers customized solutions tailored to your business needs.
Contentsquare provides the standard heatmapping features that show clicking, scrolling, and mouse movement data, as well as session recordings. However, it also brings a powerful set of project management features to the table, which sets it apart from other analytics tools.
- Setup tracking: Contentsquare doesn’t has a WordPress Plugin. You can still use it on your WordPress site by manually insert the tracking snipper onto your site.
- Pricing: Available upon Request.