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General

Why Google Core Web Vitals and Pagespeed scores don’t matter

Google has delayed the rollout of page experience update. The update will be rollout between June and August 2021, gradually. You probably aware that the update will include Core Web Vitals signals into search engine ranking algorithm. At this point, you might thinking of running a test on Google pagespeed. You might as well implement […]

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General

Meet Jason, your UX watchdog that looks out for you.

We understand the pain of the never ending loop from “Design”, “Development” to “Marketing”. Too many UX voices from decision makers, designers and developers. Everything sounds legit from their point of views. Does this sounds familiar to you?

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General

The Mystery of Direct Traffic

According to Google Analytics, direct traffic is website visitors that landed on your website either by direct typing your website URL into a browser or through browser bookmarks. Other than that, Google Analytics also considers the traffic source as “direct” when it doesn’t has any referral source.

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General

Is High Bounce Rate Always Bad? Yes and No!

Bounce rate is determined by the percentage of users leaving the landing page without interacting with any other pages. So, is this really a bad thing? It depends.

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General

Users are strange

We track websites’ UX and learn from real-world user behaviour. Users are strange. Actionably strange.

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Features General

User Journey is now available for all Plans

We are glad to announce that User Journey is now available for all plans including free plan. It’s interesting to see where your users are coming from and how did their behaviours changed over time. A very common scenario is a user initially landed from CPC, Social or other campaigns ended up become organic traffic […]