General

Key Differences Between Universal Analytics (UA) and GA4

I began using GA4 roughly a year ago. As time went on, I found myself using UA less and appreciating GA4’s growing capabilities more. After some time adjusting, I realized something important.

uxsniff
uxsniff
September 6, 2023

General

Why Good User Experience (UX) Matters in Digital Marketing

In today’s fast-moving digital world, where options are endless and information overload is real, there’s a magic ingredient that can either make or break a digital marketing campaign: user experience (UX).

uxsniff
uxsniff
August 19, 2023

UX

How to improve SEO with User Experience (UX)

Creating a positive user experience is a crucial factor in achieving good search performance. When a website prioritizes user experience, it not only attracts links, but also increases page views, improves conversion rates, and boosts earnings. Focusing on enhancing the user experience is a win-win situation for any website, as it brings numerous benefits.

uxsniff
uxsniff
July 13, 2023

UX

How to Use ChatGPT to Analyze Your Videos or Session Recordings

Unlike other videos, session recordings do not come with transcripts. Instead, they provide a visual representation of raw click and mouse movement data. However, we have the option to export the raw recording log in CSV format. Now, the question arises: Can ChatGPT analyze CSV files?

uxsniff
uxsniff
June 28, 2023

General

Lessons Learned from $120K Spent on Google Ads: Identifying Junk Conversions

I have been spending more than $120,000 on google within a year and receiving a huge amount of junk conversions. Don’t get me wrong, I got the best ROI from Google Ads compared with Facebook Ads, Twitter, LinkedIn and Reddit Ads. However, a lot money still got wasted because of junk conversions.

uxsniff
uxsniff
June 7, 2023