Every website eventually faces them — broken links that lead visitors to nowhere. They frustrate users, waste crawl budget, and silently damage your SEO performance. Understanding how to find and fix them early can save both your traffic and your reputation.

Understanding Google Analytics 4 (GA4) and its server-side tracking is crucial for businesses wanting to improve their data collection strategies. Google is phasing out Universal Analytics on July 1, 2023, giving GA360 users an extra year to make the switch. It’s essential to know how this change affects you.

I began using GA4 roughly a year ago. As time went on, I found myself using UA less and appreciating GA4’s growing capabilities more. After some time adjusting, I realized something important.

In today’s fast-moving digital world, where options are endless and information overload is real, there’s a magic ingredient that can either make or break a digital marketing campaign: user experience (UX).

I have been spending more than $120,000 on google within a year and receiving a huge amount of junk conversions. Don’t get me wrong, I got the best ROI from Google Ads compared with Facebook Ads, Twitter, LinkedIn and Reddit Ads. However, a lot money still got wasted because of junk conversions.

A heatmap is a tool that visually displays how visitors engage with different parts of a website. It uses colors to represent the level of engagement, with warmer colors like red and yellow indicating high engagement and cooler colors like green and blue indicating lower engagement.