General

The Mystery of Direct Traffic

According to Google Analytics, direct traffic is website visitors that landed on your website either by direct typing your website URL into a browser or through browser bookmarks. Other than that, Google Analytics also considers the traffic source as “direct” when it doesn’t has any referral source.

Pei Yong Goh
Pei Yong Goh
April 23, 2021

General

Is High Bounce Rate Always Bad? Yes and No!

Bounce rate is determined by the percentage of users leaving the landing page without interacting with any other pages. So, is this really a bad thing? It depends.

Pei Yong Goh
Pei Yong Goh
March 16, 2021

UX

Users are strange

We track websites’ UX and learn from real-world user behaviour. Users are strange. Actionably strange.

Pei Yong Goh
Pei Yong Goh
October 21, 2020