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How UX Sniff got started?

UX Sniff was started in the middle of 2017 as a private UX consultation service in Singapore. There were no website, no company, just a UX guy pitching for his UX research, delivering monthly UX reports manually and that’s how it gets started.

How UX Sniff used to work

Initially, UX Sniff is just a piece of tracking code that track all the user click activities on a website. After install onto the client website, all the click data will be collected and consolidated into Google Sheet.

After that, a crazy amount of formulas need to be done in Google sheet in order to have some meaningful output.

The UX consultation service continues for around 2 years in this fashion. I’ve realized that I can’t scale my UX service as I need to have face to face consultation with the business owner. Until one day, I’ve decided to make a platform to automate these reports.

What are the tradeoffs of transforming to a platform?

To transform from a manual UX consultation service to an automated platform, my client will no longer receive personalized UX report that focus on their business/website. In other words, the value of my UX consultation will drop, or there will be no consultation at all.

However, I will have a scalable UX platform, way affordable subscription for the user analytics services. So, I believe this is the route I want to go.

The core value

I keep reminding myself that I must keep the core value of my initial UX consultation available in the platform whenever it’s possible.

The core value is a very simple concept that I’ve learned from the business owners during my private UX consultation.

What the business owners want is a Helper rather than a tools. You can purchase the best tools in the world but you still need the right person to use it, look at it and tell you what to do next.

For instance, they don’t really care how cool is your graph and how informative is your report. For the business owner, what they want is some actionable matrix.

Pei Yong, you know what… What I actually value is your findings and recommendations after you have done and analyze the reports. I don’t read them, you do and you tell me what to do next.

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So, the goal is to make the platform a virtual assistant. To be able to tell what and when things gone wrong.

The goal is simple but not easy to achieve, and we are heading there.

Pei Yong Goh

By Pei Yong Goh

I am a full stack web developer with the eye of design.

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