UX Sniff Uxsniff is a User Analytics as a Service. Real-time monitoring your user's behaviour, detect and report abnormal user activities.

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Users are Strange We track websites’ UX and learn from
real-world user behaviour. Users are strange.
Actionably strange.

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Every website serves a purpose Subscribe. Buy Now. Stay a while longer. Conversion happens when users do what you want them to. Since conversion depends directly on user behaviour, measuring and fine-tuning UX helps your website achieve its purpose.

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Every website is unique Every website has different UX problems to solve. Users being users – quirky and strange – there’s no silver bullet UX solution, even for similar websites and groups of behaviour. Even great data, by itself, often isn’t enough…

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User behaviour is interesting and funny Users are puzzling, surprising, and oftentimes, plain funny. Dive deep enough into their behaviour, and you'll rethink everything you know about user experience.
For example

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Did you Know? A good chunk of online users still can’t differentiate between what is clickable and what is not. They’ll just click on anything that seems interesting to them, such as a bold text with a keyword.

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There are hidden gems and traps in user behaviour Learning the quirks of behaviour on your website means finding new, actionable points of user interaction. We’ve helped internet business owners provide effective and targeted solutions by leveraging hidden gems and traps in their UX.

Back Case studies

Hidden Gem: Untapped Opportunity SingaporeMotherhood, a local portal for parents, designed a directory page dedicated to advertisers. However the users weren’t interacting with any of them. That upsets the advertisers.. Ending-the-relationship-for-good upset.

Our data analysts found out that there's one particular article, created with no intention to convert whatsoever, performed 10 times better than the directory page. Content they cared about led users to click on advertisers’ links. The client shared our report with the advertisers and changed the directory page to a keyword-targeted article, and boom: users clicked, advertisers advertised.

Back Hidden trap

Hidden Gem, Lurking Trap: Infinity Scroll All that glitters is not gold, and UX is no exception. Hongkiat.com decided to implement infinity scroll on articles: as users scrolled through one article, the next one with all its ads would be loaded at the bottom of the page.

Ad revenue doubled on the first day of implementation, but with a caveat: users started bouncing en masse, because they weren’t interested in the other articles. Had they not realized this in time, the poor UX would have damaged long-term SEO result and the relationship with advertisers.

Back Hidden trap

Hidden Treasure: Hit Next Dimplify.com is a content publishing platform with monthly traffic in the millions, and this is their strange, quirky UX finding. We found that users were clicking more on the “Previous” button rather than the “Next” button. What?! Ads are on the right column, we want them to go next, and next and next. By removing the Previous button, ad CTR nearly doubled. So did revenue.

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We are a crew of hands-on developers, designers and UX geeks who care about the future of the web. Some of our clients:

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There are gems and mines in your backyard. Detect them with UX tracking.

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We'll track your UX for you In three simple steps:

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How it works

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Realtime user activities User behaviour tracking is a new field and awesome tools are popping up all the time. Uxsniff is simple, realtime and very easy to use.

How it works

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Heatmaps Understand what users want and do on your site by visually representing their clicks, taps behaviour.

Heatmaps visualization are the instant indicators to tell whether your users do what you want them to.

How it works

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Rage Alerts Uxsniff Rage Alerts automatically detects abnormal user activities and behaviour.

How it works

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User Session Playback Replay your user sessions to see their clicks and tabs to identify usability issues on the fly.

How it works

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Webpage Archive

Archive your web pages so that you know where you've missed the hidden gems when you looked back, like a wayback machine. UXsniff will track your website every day and automatically archive if significant changes detected.

How it works

At Uxsniff, we eat our own dog food. Take a look at what OUR users have been up to.

  • of total visitors clicked on the bold text "Conversion"

  • clicked on the Contact Us link

  • on the Start for free button

  • spent by the average visitor of this webpage

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you have been idle for seconds

you have spent seconds on

seconds on

seconds on

seconds on

seconds on

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0 times you have clicked on that contains

0 times you have clicked on that contains

0 times you have clicked on that contains

0 times you have clicked on that contains

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Like the stats above? This is but a simple one-pager. We bet user behaviour on your webpages is many times more interesting.

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