UX

The Wayback Machine for UX: Time-Travel Heatmaps and A/B Testing by UXsniff

The original Wayback Machine by the Internet Archive lets you see how websites looked in the past — a digital time capsule for the web. But what if you could go further and see how users behaved on those old designs? UXsniff’s Wayback Machine brings that idea to life for UX teams. It lets you revisit past heatmaps and A/B tests, compare user interactions across different design eras, and uncover which layouts truly worked — all without rerunning experiments. It’s like the Wayback Machine, but for your UX data.

uxsniff
uxsniff
November 8, 2025

UX

Do Users Prefer Clicking on Bold Text or Links? Exploring Surprising UX Choices

In our latest exploration at UXsniff, we’re diving into a fascinating user behavior puzzle: When presented with a listing that features a striking banner, bold text like ‘Takeaway,’ and a clear URL link, where do users actually click the most? This intriguing study sheds light on the subtle yet powerful elements of web design that drive user interaction.

uxsniff
uxsniff
November 19, 2023

General

Why Good User Experience (UX) Matters in Digital Marketing

In today’s fast-moving digital world, where options are endless and information overload is real, there’s a magic ingredient that can either make or break a digital marketing campaign: user experience (UX).

uxsniff
uxsniff
August 19, 2023

UX

How to improve SEO with User Experience (UX)

Creating a positive user experience is a crucial factor in achieving good search performance. When a website prioritizes user experience, it not only attracts links, but also increases page views, improves conversion rates, and boosts earnings. Focusing on enhancing the user experience is a win-win situation for any website, as it brings numerous benefits.

uxsniff
uxsniff
July 13, 2023