Once upon a time, in a bustling marketing and advertising agency not so far away, our journey into the whimsical world of the Wayback Machine for Heatmaps began. Our team had been using heatmaps on our marketing website for years, adapting and redesigning it not once, not twice, but thrice.

A heatmap is a tool that visually displays how visitors engage with different parts of a website. It uses colors to represent the level of engagement, with warmer colors like red and yellow indicating high engagement and cooler colors like green and blue indicating lower engagement.

While your analytics tells you something about what happens on your website, it doesn’t tells you everything behind customers’ decision-making. By knowing your visitors’ pain points and reasons why they love your product, you can stop guessing and start addressing your visitors’ real problems.

Hello 2022, we are thrilled to announce our new features followed by the new pricing plans. Basically, we have removed the Free plan from the list. But don’t worry, we would be still supporting the existing 2,000+ Free plan users. Goodbye, simulated session playbacks We used to love simulated session playback because it contains only […]

Looking back on 2019, we have a feature called rage alerts. It basically just a rage click tracking algorithm by monitoring every single element users are clicking. Rage alert will be triggered if a user clicked more than X times on a single element. The X is the rage click threshold where the user can […]

We are excited to introduce our new Engagements Report. We have received a lot of feature requests regarding the scroll depth. However, we decided not to release a scroll depth report since the scroll depth data alone is too vague in order to make any decision in terms of UX. We decided to create a more meaningful report rather than scroll depth: The Engagement report.